Press Release · PR Boutiques International
PRBI Welcomes New Member Firms and Announces 2027 Annual General Meeting in Lisbon
Distributed by Rise Film Media · Originally issued via PR Newswire
New members expand PRBI's European presence with expertise in Spain and Italy
NEW YORK, Nov. 10, 2026 — PR Boutiques International (PRBI), a global nonprofit network of founder-led boutique public relations firms, today expanded its presence in Spain and Italy with two new member agencies: V3RTICE (Barcelona and Madrid) and AFF Comunicazione (Milan and Rome).
PRBI also announced its 2027 Annual General Meeting will take place in Lisbon, Portugal, April 28-May 1.
The additions deepen PRBI's reach across Europe and expand its expertise in corporate communications, brand strategy, digital marketing, luxury, lifestyle, and hospitality.
"V3RTICE and AFF Comunicazione bring deep knowledge of their local markets, senior-level expertise and a collaborative approach that aligns closely with what makes PRBI valuable to our members and their clients," said Julia Labaton, President of PRBI and founder of RED PR.
Welcoming PRBI's Newest Members
V3RTICE (Barcelona and Madrid, Spain) – Founded in 2011, V3RTICE is an independent communications and public relations agency specializing in PR, corporate communications, brand management and digital marketing. Led by co-founders and CEOs Sergio Vicente Bóveda and Laura Ruiz, the agency works with national and international brands across sectors including lifestyle, gastronomy, technology, healthcare, retail and tourism.
"We are very happy to be part of PRBI, especially at this crucial moment, when brands require global awareness with a local view. This is where networks like PRBI become so important," said Sergio Vicente Bóveda, Co-Founder and CEO of V3RTICE.
AFF Comunicazione (Milan, Italy) – AFF Comunicazione is a strategic communications agency with offices in Milan and Rome, working with Italian and international high-end brands across fashion, jewelry, beauty & fragrance, design and architecture, art and culture, lifestyle, hospitality, and food & beverage. For over ten years, the agency has been helping brands build, strengthen and shape their reputation and brand image on a global scale.
"Joining PRBI is a natural step in AFF Comunicazione international journey. We believe in the value of building meaningful relationships with like-minded independent agencies around the world, sharing perspectives and expertise, and creating new opportunities to deliver impactful communications for our clients across markets," said Alessia Fattori Franchini, Founder and CEO of AFF Comunicazione.
PRBI Heads to Lisbon in 2027
The addition of V3RTICE and AFF Comunicazione comes as PRBI continues to strengthen connections among independent agencies across markets. Members from around the world will gather in Lisbon, Portugal, April 28-May 1, 2027, for PRBI's Annual General Meeting. The event will focus on collaboration, professional development, knowledge sharing and discussion of the issues shaping the communications industry.
For more information about PRBI or its member agencies, visit prboutiques.com.
PRESS CONTACT: Julia Labaton, +1 646.528.3969, [email protected]
SOURCE PR Boutiques International
About PRBI
PR Boutiques International (PRBI) is a global nonprofit network of independent public relations firms founded in 2008. Members deliver executive-level expertise across industries including corporate, consumer, healthcare, beauty and fashion, investor relations, crisis management, technology, government and more. Through collaboration, members provide clients with the personal attention of a boutique firm with resources across international markets.